What's new.

Subscribe to your competition.

v2.0.0 is the first general-availability release of Deal Intelligence — a verified competitor activity events API for Clay and Claude Code. Every event names a real connection acceptance: a buyer at one of your accounts, a senior seller at one of your competitors, 0.95+ confidence, real-time.

New in v2:

• Clay native enrichment. Add Deal Intelligence as a column in any Clay table. Returns the latest competitive events at the row's account. Trigger Clay workflows on new events.
• Claude Code MCP server. Five endpoints exposed as tool calls. Drop the config into ~/.claude/mcp.json and your agent can call any endpoint, filter by scenario, and write back to your CRM.
• Five endpoints, each an event subscription: /competitive_activity, /closed_lost_revival, /churn_risk, /account_activity, /buyer_activity.
• Event schema, semver-stable. Published at /schema/event.json. Breaking changes ship as new endpoint versions; existing versions supported for a minimum of 24 months.
• Webhook delivery with HMAC signing, retry policy, dead-letter queue, and replay support.
• Pricing locked. Basic $1,390/mo, Pro $1,999/mo, Custom $3,900/mo. Annual contract, monthly billing.

Migration from v1: v1 endpoints (/v1/signals, /v1/competitive_events) are deprecated and remain online through Nov 19, 2026. The new shape collapses the two endpoints into /v1/competitive_activity with an event_type filter parameter. Existing customers will receive a one-time migration script.

Buying committee context on every event

Every event now includes a buying_committee array — other engaged buyers at the same account from the last 90 days, with their role and most recent engagement timestamp. The shape:

• Up to 8 named buyers per account
• Each with role, seniority, and last_engaged_at
• Sorted by recency, then seniority
• Available on all six endpoints, no extra cost

This addresses the most common request from customers using /account_activity: "show me who else at the account is in motion, not just the one buyer that triggered the event."

Salesforce and HubSpot native sync

Events now write directly to Salesforce and HubSpot as custom activity entries. Includes:

• Custom activity object (Custom_DI_Event__c in Salesforce, custom timeline event in HubSpot)
• Custom fields on the Opportunity object for trigger-ready signals: di_last_event_at, di_last_competitor, di_event_count_90d
• Bidirectional ownership routing — events route by CRM owner when available
• Mapping config UI in your account settings

SOC 2 audit complete

Our SOC 2 audit is complete and the report is available under NDA. Audit scope covers the full event delivery pipeline, identity verification path, and customer-facing API. Report available at security@dealintelligence.io.

We also published the full subprocessor list on our Security page, with 30-day advance notification for any addition or material change.

EU data residency

EU customers can now elect to have their account list, competitor list, and event processing handled entirely within the EU region (Frankfurt). Activated by passing region: "eu" in your account configuration. No price change.

Closed-lost revival endpoint

New endpoint: /closed_lost_revival. Returns buyers at closed-lost accounts who are engaging competitors again — typically a leading signal that the deal is re-opening, weeks before the new vendor has finished discovery.

Early customers (Vendr, Gainsight, Navattic) reported 12-18 day lead time between event observation and competitive close. The endpoint is included on all tiers.

Webhook delivery improvements

Webhook deliveries now include HMAC-SHA256 signatures, exponential backoff retries (24 hours), and a dead-letter queue accessible via /webhooks/dead_letter. Events can be replayed individually via /webhooks/replay/{event_id}.

Confidence threshold raised to 0.95

Previously, events shipped at 0.90 confidence. After 90 days of design-partner feedback, we raised the publication threshold to 0.95. Roughly 4% of events that would have shipped at 0.90 are now suppressed — but customer-reported event-to-opportunity conversion rose from 2.8% to 4.1% over the same period.

What this means: fewer events per account, higher conversion per event. The trade we'd make every time.

Slack routing app

Native Slack app for routing events to channels by territory, segment, or account owner. Threads on first event at an account; subsequent events at the same account post into the existing thread, preserving full activity history.

Initial release — design-partner cohort

Deal Intelligence v1.0 ships to a cohort of seven design partners: Vendr, Gainsight, Navattic, attention, Momentum, QA Wolf, and securitypal. Three endpoints (/signals, /competitive_events, /account_activity), REST API only, no MCP, no Clay integration. The bones of everything that followed.