Know exactly when buyers evaluate competitors

Find out when buyers accept reachouts from competitors, verified and timestamped, so you can get into the deals you're missing and win the deals you're in.

Start a 30-day pilot with an ROI guarantee.

claude_code · deal_intelligence_mcp
deal_intelligence/buyer_activity · /account_activity · /competitive_activity

Trusted by revenue teams in competitive markets

Attention
Navattic
Momentum
Vendr
Gainsight
QA Wolf

Most competitor activity in your accounts happens in channels you don't have access to.

You can see almost everything your buyers do in public. You can't readily see what they do with the vendors competing against you.

What you can see
  • Website visits
  • Content downloads
  • Webinar attendance
  • Form fills and demo requests
  • Social posts and engagement
  • Job changes and funding rounds
  • Email opens, clicks, replies
  • Account owner meeting notes in your CRM
What you can't
A buyer at your account accepted a reachout from a seller at a competitor.
Three buyers at the same account accepted reachouts from competitors in the same week.
One buyer accepted reachouts from sellers at three competitors in five days.

Verified competitor activity data with buyers in your accounts.

Each activity is a named buyer who accepted a reachout from one of your direct competitors. Without guesswork or noise.

Know who's talking to your competition Buyer name, title, and company. The competitor executive who reached out. Everything your rep needs to make the call.
Catch vendor evaluations you're not in Across accounts you haven't touched, deals you're working, and customers you think are safe.
Verified and routed daily Enriched and routed into the right rep or system by territory, segment, or owner.
Each activity arrives with context Each activity maps to a play: new_business, open_opportunity, closed_lost_revival, churn_risk.
MCP tools
/competitive_activity Every competitor reachout across your book, updated daily
/buyer_activity All competitor activity tied to a single named buyer
/multi_competitor_accounts Accounts being worked by more than one competitor at once
/closed_lost_revival Buyers re-engaging with competitors at accounts you already lost
/pipeline_at_risk Open deals getting hit by competitors, joined with your CRM

Source pipeline, revive closed-lost, and navigate open opportunities.

Knowing what your competitors are doing in your accounts means knowing when evaluations are in progress and when deals are in play.

01 · Source quality pipeline

Find accounts evaluating competitor vendors.

Surface accounts where a buyer just accepted a competitor reachout, before the evaluation is fully framed. When multiple buyers at the same account engage competitors in the same week, the committee is in motion.

→ /competitive_activity · stream
02 · Revive closed-lost

Catch the moment lost accounts restart shopping.

Reopen deals that went quiet. When a buyer at a closed-lost account accepts a competitor reachout, the evaluation is re-opening. When they're engaging multiple competitors, the shortlist is forming.

→ /closed_lost_revival · stream
03 · Improve win rate

Know when open opportunities turn competitive.

Reframe the next call. A buyer in the opportunity just accepted a competitor reachout. The account owner knows the same day, with the buyer's name and which competitor reached out. When multiple buyers in the same deal engage competitors, the deal is competitive.

→ /account_activity · query
04 · Protect forecasted revenue

Identify at-risk deals & customer accounts.

Reach the buying committee before the renewal conversation is set. A buyer at the account just accepted a competitor reachout before it comes up on the call. When multiple buyers engage competitors before renewal, the committee is evaluating.

→ /churn_risk · stream

Available everywhere your workflows already live.

Activities flow into the surfaces your team is already operating in. No new dashboard. No new tool to learn. The same activity reaches Clay tables, Claude agents, your CRM, and Slack.

CRMSalesforce · HubSpot

Each activity writes to the matching Account, Contact, and Lead records as custom fields. Trigger-ready signals your CRM workflows, and any tool that reads your CRM, can act on directly.

enrich · Account · custom_field
SlackAuto-routing

Each activity routes to the right channel by territory, segment, or account owner. Threaded by account, so the full history stays in one place and reps act the moment it lands.

slack · #competitive-activity · routed
ClaudeNative MCP

A Claude MCP server exposes the full activity API to your agent. It reasons over activities in natural language and joins them against your CRM pipeline, no SQL required.

mcp · deal_intelligence · stdio
ClayTemplates

Add competitor activity as a column in any Clay table. Enrich accounts with verified activity history and trigger your workflows the moment a new one arrives.

enrich · table · column
REST API

Query accounts, activities, and competitor activity. JSON over HTTP with an OpenAPI 3.0 spec and API-key authentication.

GET · api.dealintelligence.io
Webhooks

POST activities to any HTTPS endpoint, with retries, signatures, dead-letter queues, and replay support built in.

POST · your-endpoint.com/events

Ethically sourced. Privacy compliant. Zero retention.

Verified competitor activity data carries responsibility — so we hold the platform to enterprise security and privacy standards.

AICPA SOC 2 Type I SOC 2 Independently audited controls.
GDPR Compliant GDPR EU data rights, compliant.
CCPA Compliant CCPA California opt-out, honored.
Zero Data Retention Zero Data Retention CRM records are never stored, by design.
Visit our trust center
Explore FAQs →
What is Deal Intelligence?
Deal Intelligence is a verified competitor activity data provider for B2B revenue teams. It detects when a named buyer at one of your accounts accepts a reachout from a named competitor, confirmed to the contact at 0.95 or higher confidence and delivered the next day into Clay, Claude, your CRM, and Slack. It's the data layer that shows which of your accounts a competitor is already inside, so teams get into the deals they're missing and win the deals they're in.
Who is Deal Intelligence for?
Deal Intelligence is for B2B revenue teams at sales-led SaaS companies: sales leaders, RevOps, account executives, and CSMs who win and defend deals against named competitors. It fits teams running an AI-native GTM stack on Clay, Claude, and a modern CRM, where a GTM engineer wires the data in and the rep or CSM acts on it.
How is Deal Intelligence different from intent data and tools like 6sense?
Intent data and tools like 6sense are probabilistic and account-level: they infer that a company might be researching a topic, anonymously, and never name the competitor. Deal Intelligence is a verified, person-level event that names the buyer and the competitor they engaged, confirmed to the contact. Intent predicts who might be looking; Deal Intelligence confirms which of your accounts a competitor is already inside. More in intent data vs verified competitor activity and how Deal Intelligence compares.
How do I know if a competitor is in my deal or talking to my buyers?
When a named buyer at one of your accounts accepts a reachout from a named executive at a competitor, you see it the same day, verified to the contact. Activity at an account you haven't worked yet means the buying committee is in motion. Activity in an open deal means it just turned competitive. Activity at a closed-lost account means the deal is reopening. Activity before a renewal means the account is at risk. It arrives as a named buyer and a named competitor, not a score or a guess.
What do I do with the data?

Four plays cover most of it — though customers get creative beyond them:

Source quality pipeline. A buyer at an account you haven't worked yet accepted a competitor reachout. The account owner surfaces it as pipeline before the evaluation is fully framed.

Improve win rate. A buyer in an active opportunity accepted a competitor reachout. The account owner knows the same day — with the buyer's name, title, and which competitor reached out.

Revive closed-lost. A buyer at a closed-lost account accepted a competitor reachout. The team re-enters before the new vendor has run discovery.

Protect renewal revenue. A buyer at a customer account accepted a competitor reachout. The CSM knows before it comes up on the renewal call.

Every activity is tagged with the scenario it sits in — new_business, open_opportunity, closed_lost_revival, churn_risk — so your routing decides what your team does next.

How do you verify the activities?
Identity, role, and company on both sides are confirmed against authoritative sources before the activity publishes. If we can't verify the pair at 0.95 or higher confidence, the activity doesn't fire. Confidence and verification metadata travel with every activity.
Where does Deal Intelligence data come from?
Deal Intelligence observes real reachout acceptances between named buyers at your accounts and named executives at your competitors, then confirms identity, role, and company on both sides against authoritative sources before an activity publishes. It's sourced from observed events, not purchased intent topics or modeled scores, and nothing publishes below 0.95 confidence.
How fresh is the data?
Refreshed daily. Activities update each day, delivered through whichever surface your team already uses — Clay, Claude, your CRM, Slack, or webhooks.
What scenarios do you cover?
Four. New business — accounts you haven't worked yet, buying committee in motion. Open opportunity — deals you're working that just turned competitive. Closed-lost revival — lost accounts re-entering the market. Churn risk — customer accounts engaging competitors before the renewal review. Every activity is tagged with the scenario it sits in.
What exactly is a Deal Intelligence activity?
A real reachout acceptance, observed at one of your named accounts — a buyer accepted a reachout from a named executive at one of your competitors. Structured, refreshed daily, shipped above 0.95 confidence. A single named data point — not a score, not an inference.
What conversion should I expect?
Across customers, about 5 percent of activities convert to influenced opportunities, but conversion depends on account owner response time, ICP fit, and how you route them. Volume depends on competitor activity at your account list. Activities are observed, not manufactured.
How does this work with our CRM?
Activities write directly to Account, Contact, and Lead records as custom fields. Your CRM keeps its source-of-truth role; the activities become part of the timeline and are trigger-ready for your workflows. Salesforce and HubSpot are supported natively; other CRMs via webhook to any HTTPS endpoint.
How does it connect to Clay and Claude?
Clay connects via HTTP table — new activities arrive as rows on your refresh cadence. Claude connects via the MCP server — one config block gives any Claude agent access to the full activity API.
What do I need to get started with Deal Intelligence?
A CRM connection (Salesforce or HubSpot) and the competitors you want to monitor. We sync your accounts directly from your CRM, ship an API key, and calibrate routing. Setup takes about 15 minutes, then your 30-day pilot begins.
How much does Deal Intelligence cost?
Deal Intelligence starts free. Every engagement begins with a 30-day pilot against your own accounts, with an ROI guarantee, so you see real results before you pay anything, and there's no contract until the data has proven out. See pricing for plans.
Is there a free trial?
Yes — a 30-day pilot against your account list. You see real activities during the pilot, not after, which is the guarantee. Plans are sized to your account and competitor lists, with unlimited seats and no setup fees. See pricing.
What does the ROI guarantee cover?
You see results during the 30-day pilot, not after it. Results means new pipeline generated, or a competitor surfaced in one of your open deals. The pilot runs on your own account list, so these land inside the 30 days, not on a long ramp. The pilot is the evaluation, and there is no contract until the data has proven out on your own accounts.
How do you handle data privacy and compliance?
SOC 2 Type I, GDPR and CCPA compliant, with data encrypted in transit and at rest. We access CRM and pipeline records at the time of a request and never store them. Full detail on our trust center.

Win the deals you're in and get into the deals you're missing.

Verified competitor activity in your accounts shows you which deals have gone competitive and which evaluations you aren't in yet.

Start a 30-day pilot with an ROI guarantee.